Who i am
About
Sales Manager based in the United States
I am a self-motivated and resourceful business development specialist. I have been fortunate enough to work in several markets across the US, Latin America & Caribbean.This experience has proven invaluable; allowing me the opportunity to adapt to varying environments and tailor my business acumen based on insights gained from different demographics.
Here is a little of my background, while pursuing a double major in Computer Science, I was hired to do market research for a UK-based drinks company interested in launching their key brands in Latin America and the Caribbean. After that my fate was sealed, I became adept at applying my technical aptitude to a sales environment.
As my knowledge of the beverage industry grew, so did my role within the company. In February 2016 I was granted sweat equity and appointed a shareholder at the age of 23; a reward for hard work and determination.I am happy to say that company continues to thrive and my professional journey advanced with my relocation to the United States.
As my career unfolds, I have maintained a deep passion for computer science; acquiring Fintech and Cybersecurity certifications. This diverse knowledge along with a decade of sales experience adds value to the dynamic company I work with. Bringing a fresh perspective, energy, and drive!
My bio
Career
Market Manager
- Distributor Management
- Key Account Acquisition & Retention
- Market Insights
One of the initial sales managers hired at the highly anticipated startup which is actively managed by five powerhouse NBA team owners (Forbes Article - Click Here). I received the privilege of launching the ultra-premium 'Cincoro Tequila' brand across key South Florida markets such as Fort Lauderdale, Palm Beach, Boca Raton,Naples and Sarasota. Honored to be a part of this amazing team. I strive to be a top performer and have consistently achieved the highest individual volume depletions and outperformed the company's KPI metrics.
BUSINESS DEVELOPMENT SPECIALIST
- Sales & Marketing
- Distributor Relations
- Business Development
- Market Launch
Things came full circle in my career when I got recruited to spearhead the launch of the company's key brands in the US market. Within 3 months I gained 60 key accounts including several prominent hotels , restaurants and bars (Fontainebleau, W Hotel, Zuma, and Nikki Beach). Despite the company's limited infrastructure I was able to successfully amass a large universe of accounts and systematically target them with an effective sales strategy. I maintained this universe of accounts and key contacts by implementing a robust CRM system. A key part of my role also became managing the relationships with sales representatives from our distributor Southern Glazers Wines & Spirits.
CONSULTANT
- New Market Penetration
- Sales & Marketing
After re-location to the United States, I was engaged by DSS which has the exclusive rights in Mexico for Cuba Libre Original Formula, a rum and cola RTD. In addition to Mexico, DSS is pursuing other markets in Canada and the Caribbean. I worked with DSS utilizing the skills I acquired in my former role to aid this company in advancing their progress in these new markets.
Business Development
- Sales & Marketing
- Business Strategy
- Profitability Management
- Import / Export Co-ordination
- Process Management
- New Product Development
- 3rd party Distribution Management
- Co-packer Management
As VP, Business Development in an integrated drinks company, my responsibility was to ensure the company’s ventures were properly implemented to achieve the highest level of profitability. This entailed the solidification of 10 Saints presence in its domestic market (Barbados) through active participation in direct sales and management of the on/off premise sales team. Establishing distribution in new export markets was also one of my key functions. From an operational perspective, I was responsible for procuring raw materials and managing our co-packers to ensure production forecasts were met and client orders were fulfilled. Maintaining healthy relationships with 3rd party distributors was also pivotal in securing routes to market. Overseeing daily business activities, coordinating imports/exports and new product development also became a part of my mandate within the company. Through a joint venture between 10 Saints Brewery and the UK's largest independent drinks manufacturer, Halewood Wines & Spirits, I became responsible for establishing Halewood’s key brands in the Caribbean. Their large portfolio ranged from high end spirits to ready to drink products including products such as Whitley Neill Gin, West Cork Irish Whiskey, Crabbies Alcoholic Ginger Beer and Caribbean Twist (pre-mixed cocktails). This experience has become invaluable, allowing me to diversify my product knowledge and participate in both the high end/craft segment, as well as the value end of the market. I have gained an appreciation of the nuisances within these market segments; recognizing the various sales strategies that need to be implemented. Watch Whitley Neill Gin Interview (Click Here)
Sales
- Lead Generation
- Direct Sales
- Account Activation
- Customer Service
As an SME Sales Executive for one of the leading telecommunications firms in the Caribbean, it was my responsibility to introduce businesses to various Information & Communication Technology (ICT) solutions in order to secure long term contracts. This involved a great deal of lead generation to ensure a healthy pipeline of potential clients. Meeting and exceeding sales targets through effective research and strategy was essential to fulfill my role.
After closing a sale, it was necessary to ensure that the customer's ICT solution was properly implemented to sustain long standing relationships and goodwill among our clients.