CO-FOUNDER & DIRECTORS OF OPERATIONS

I am a brand builder and former founder of an acclaimed restaurant concept: Cafe Americana, a vibrant, globally inspired sharing concept, and a new venture Theodore’s Steak & Seafood, a sophisticated take on the classic American steakhouse. My journey through various business landscapes has given me an invaluable gift: a complete, end-to-end understanding of the business life cycle. By identifying and bridging gaps in emerging markets, I have successfully transformed vision into operational excellence. Great hospitality is built on data just as much as flavor. Throughout my career, I have leveraged cutting-edge digital marketing tactics—including geo-fencing, targeted digital campaigns, and dynamic social media strategies—alongside deep consumer trend analysis to scale high-growth brands. By pairing these data-driven insights with aggressive client retention campaigns, I focus on building distinct cultures that resonate with guests long after they leave the table. This intersection of culture, marketing, and operational execution has driven measurable success and critical acclaim, including Cafe Americana being named one of Fort Worth Magazine’s Best New Restaurants in 2025. I thrive on navigating complex market trends and turning raw potential into award-winning results.

Market Manager

• Distributor Management
• Key Account Acquisition & Retention
• Market Insights

One of the initial sales managers hired at the highly anticipated startup which is actively managed by five powerhouse NBA team owners (Forbes Article - Click Here). I received the privilege of launching the ultra-premium 'Cincoro Tequila' brand across key South Florida markets such as Fort Lauderdale, Palm Beach, Boca Raton,Naples and Sarasota. Honored to be a part of this amazing team. I strive to be a top performer and have consistently achieved the highest individual volume depletions and outperformed the company's KPI metrics.

SALES MANAGER

• Sales & Marketing
• Distributor Relations
• Business Development
• Market Launch

Things came full circle in my career when I got recruited to spearhead the launch of the company's key brands in the US market. Within 3 months I gained 60 key accounts including several prominent hotels , restaurants and bars (Fontainebleau, W Hotel, Zuma, and Nikki Beach). Despite the company's limited infrastructure I was able to successfully amass a large universe of accounts and systematically target them with an effective sales strategy. I maintained this universe of accounts and key contacts by implementing a robust CRM system. A key part of my role also became managing the relationships with sales representatives from our distributor ​Southern Glazers Wines & Spirits.

REGIONAL SALES MANAGER

• Sales & Marketing
• Business Strategy
• Profitability Management
• Import / Export Co-ordination
• Process Management
• New Product Development
• 3rd party Distribution Management
• Co-packer Management

As a Regional Sales Manager in an integrated drinks company, my responsibility was to ensure the company’s ventures were properly implemented to achieve the highest level of profitability.   This entailed the solidification of our flagship brands presence in its domestic market (Barbados) through active participation in direct sales and management of the on/off premise sales team.   Establishing distribution in new export markets was also one of my key functions.    

From an operational perspective,  I was responsible for procuring raw materials and managing our co-packers to ensure production forecasts were met and client orders were fulfilled.   Maintaining healthy relationships with 3rd party distributors was also pivotal in securing routes to market.  Overseeing daily business activities,  coordinating imports/exports and new product development also became a part of my mandate within the company.  

Through a joint venture between 10 Saints Brewery and the UK's largest independent drinks manufacturer,  Halewood Wines & Spirits,  I became responsible for establishing Halewood’s key brands in the Caribbean.    Their large portfolio ranged from high end spirits to ready to drink products including products such as Whitley Neill Gin,  West Cork Irish Whiskey,  Crabbies Alcoholic Ginger Beer and Caribbean Twist (pre-mixed cocktails).    This experience has become invaluable,  allowing me to diversify my product knowledge and participate in both the high end/craft segment,  as well as the value end of the market.   I have gained an appreciation of the nuisances within these market segments;  recognizing the various sales strategies that need to be implemented.  

Towards the end of my chapter with the company I went on to co-create the widely popular Rude Boy ready to drink product which has gone on to have tremendous success across the Caribbean, UK and select regions in Latin America.

Sales

• Lead Generation
• Direct Sales
• Account Activation
• Customer Service

As an SME Sales Executive for one of the leading telecommunications firms in the Caribbean,  it was my responsibility to introduce businesses to various Information & Communication Technology (ICT) solutions in order to secure long term contracts.   This involved a great deal of lead generation to ensure a healthy pipeline of potential clients.   Meeting and exceeding sales targets through effective research and strategy was essential to fulfill my role.

After closing a sale, it was necessary to ensure that the customer's ICT solution was properly implemented to sustain long standing relationships and goodwill among our clients.